What characterizes "craft coffee"?

"Craft coffee" is characterized by its focus on artisanal methods and high-quality sourcing. This approach emphasizes the importance of careful selection of coffee beans, typically sourced from specific regions known for their unique flavors and characteristics. Producers often engage in direct trade with farmers, ensuring fair practices and a commitment to quality.

In addition, the preparation of craft coffee involves meticulous techniques that elevate the brewing experience. This might include various methods such as pour-over or cold brew, where baristas take the time to optimize flavors and showcase the coffee's complexity. The intent is to create a unique and flavorful coffee experience that reflects the craftsmanship and dedication behind each cup.

This commitment to quality and artistry sets craft coffee apart from options that prioritize speed, cost-efficiency, or uniformity, often resulting in a more personalized and richly flavored beverage.